Strome Business Minute With Dr. Jeff Tanner

I’m Jeff Tanner, Dean of the Strome College of Business at Old Dominion University and this is a Strome Business Minute. Google announced last week that it will phase out third-party cookies in their popular web browser, Chrome, over the next two years. The initiative, which Google calls Privacy Sandbox and was first announced in August, will affect more than half of all web users. The plan is designed to increase privacy for users of Chrome while still maintain an ad-supported web, though advertisers are skeptical. What’s a third party cookie? It’s a tracking device placed on your computer by a company that wants to know where you go on the web and is used to determine what ads you see. You can block cookies through your web settings, which is Firefox’s default setting but Google’s plan means that you won’t have to. To learn more, visit odu.edu/business. This Strome Business Minute is presented by the Strome College of Business at Old Dominion University.