Strome Business Minute With Dr. Jeff Tanner

I’m Jeff Tanner, Dean of the Strome College of Business at Old Dominion University and this is a Strome Business Minute. What’s Popeye’s favorite food? In the sudden death round of Family Feud Canada, Eve Dubois confidently replied, “Chickeeeen!” As her family groaned of dismay, she quickly realized she had made a ten thousand dollar mistake. In case you’re wondering, they meant Popeye the Sailor and his favorite is spinach. But Popeyes Louisiana Kitchen was thrilled with her response. So thrilled they gave her ten thousand dollars! Well, ten thousand dollars’ worth of chicken! The video of her response went viral and gave Popeyes the kind of exposure that you just can’t buy. Just as important, Popeyes’ marketing director Bruno Cardinali, noted that her response shows how strongly the brand is growing, even in Canada where they are relatively new. Maybe it’s due to their sandwich. To learn more, visit odu.edu/business. This Strome Business Minute is presented by the Strome College of Business at Old Dominion