Run Tnc Podcast

Since it's inception, Lyft has done an amazing job developing brand loyalty by creating a fun culture for both drivers and passengers. Today the running joke amongst drivers is that Uber is considered "the dark side" when Lyft began to market itself as the more friendly option: after all, Lyft is “your friend with a car”. Lyft drivers were encouraged to greet passengers with a fist bump and pimp out their cars with the giant wacky pink mustache. As a consumer, Lyft was a very attractive option in comparison to the taxi industry. It was touted that drivers got paid 100% of their earnings during “power hours” and the service was not only faster and reliable, but the consensus was that the person driving you was paid out fairly. Ridesharing when first introduced was a millennial dream! The taxi industry was like McDonald's, outdated and unhealthy. Lyft was fresh and organic like Chipotle who promotes from within. Since 2014, everything has changed. Drivers in most markets have seen close to five price cuts. The