China Paradigms

90: Fast Forward To The Future Of XR, AR, VR, AV And Their China Challenge

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Sinopsis

Matthieu David interviews Eloi Gerard, CEO & Co-Founder at CrowsNest. Virtual Reality has become a phenomenon in the past decade. But is China a proper ecosystem for this type of entertainment? How far has virtual reality come and what are it’s limitations in China vs the West? What is CrowsNest’s experience in the XR market and what are the differences between VR, AR, MR, and AV? Find out the answers to these questions and more in this new China Paradigm podcast! Skip to the highlights: 0:10 Guest introduction and company history 7:07 Telling a story – is VR capable or is it still in an experimental phase? 9:33 Entertainment or mass market - at what stage is VR right now? 16:13 Pushing VR entertainment in China – the Thomas Cook case study 19:33 CrowsNest's experience working with Logitech 25:27 What do XR and AV mean for the virtual reality space? What is MR? 31:38 The limitations of the VR industry in China 36:19 The tools of the trade - the type of devices that can be used to experience VR? 39: