China Paradigms

Matthieu David interviews Laurent Le Pen, Founder, and CEO of Omate. In this China business podcast, we learn about his company, how he managed to earn a million dollars on his Kickstarter campaign for the world’s first “truly smart” watch, and why his company made the switch to wearable as a service. “Less means more” is the philosophy that Omate takes to heart when designing new products for their users. But how much more do we stand to gain by wearing an Omate smartwatch and how many more or fewer features do their products have compared to big brand smartwatches? Let’s find out! Skip to the highlights: 0:09 Guest introduction and company history 2:05 Omate – current company size and what type of business they are into 6:08 Omate product evolution - from Kickstarter to wearable as a service 11:46 An initial buyer’s profile – who was interested in buying an Omate smartwatch at launch? 13:50 The Snowball Effect – Omate’s initial marketing strategy 15:22 What was the initial investment in order to get Omate