China Paradigms

85: Why The 21st Century Karl Marx Would Build A Brand To Communicate Ideology

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Sinopsis

Matthieu David interviews Fashionable Futures’ Kate Padget-Koh, a Founder & Consultant, Industry Expert in Fashion, and Kanch Porta Panjabi, a Founder & Entrepreneur. Their company specializes in helping clients build sustainable fashion brands in China. What Fashionable Futures’ definition of sustainability is and what their superpower is when it comes to developing brands will be the topic of discussion for today’s China Paradigm podcast. Skip to the highlights: 0:10 Guest introduction and company history 1:45 How does Fashionable Futures operate in the present? 4:55 How does Fashionable Futures define sustainability? 8:00 What is leading manufacturers to think about sustainability? 8:56 Converting sustainability into action – how does that work? 11:30 Fashionable Futures’ Superpower – turning complexity into simplicity 13:09 Maneuvering the Trade War – specific cases Fashionable Futures have dealt with 16:44 Ultra-transparency through traceability– China vs The West 21:37 Is there a need to always create