China Paradigms

Matthieu David interviews Vincent Ghossoub, co-founder & CEO of Falafel Games. Building a company that handles game development and game publishing in China can definitely be a challenge. But how big does this challenge become if your main goal is to develop games for an Arabic market? In this new China Paradigm podcast interview, we learn about Vincent Ghossoub’s journey on his quest to hire Chinese talent for building the best gaming experience in the Middle East. 0:09 Guest introduction and company history 3:37 Falafel Games’ current business model 4:42 Current market size – the lucrative midcore audience 6:18 Midcore vs Hardcore vs Casual 9:42 “China is part of the recipe!” – why Falafel Games was founded in China 11:20 Rise of the Freemium – combating piracy in China and the Middle East 14:02 From freemium back to premium – what has changed? 19:03 Micro-transactions in the freemium model – what do people actually pay for? 28:21 The international mindset - how did Falafel Games start out? 34: