China Paradigms

Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert - certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are full of flavor! Let’s find out what the recipe for success is in this China Paradigm podcast. Skip to the highlights: 0:10 Guest introduction and company history 7:18 Cooking means innovation – building and improving the recipe 14:15 Strategic and creative thinking - where is learning crystalized? 17:38 Disruptive – an example of creative thinking 20:16 The Retail Safari – an alternative to jumpstart innovation 22:30 Ingredients, textures and aromas – how else can we learn innovation? 24:48 The key success factor for innovation 28:18 Is there a framework to help stimulate innovation? 32:07 The broader view - putting consumers at