Strome Business Minute With Dr. Jeff Tanner

Last week, Strome College invited marketing industry experts to share their expertise during Marketing Week, a joint event sponsored in part by the American Marketing Association Professional Chapter in Hampton Roads. Our keynote speaker for the week was Jaclyn Ruelle, the new Managing Director of Cultural Impact and Brand Communications at the Martin Agency. Ruelle shared how too many brands have become complacent. The best brands know how to get noticed and tell the story – they do it by finding some tension in what they’re talking about and using insights or data points that make the brand edgier. A good example – the latest Land O’Lakes campaign who by changing one pronoun to “she” hit a home run and has inspired future female farmers and changed the way an entire generation sees farming.