Strome Business Minute With Dr. Jeff Tanner

Straws can be made out of paper, as can cups, egg cartons, and even those rings that hold a six-pack of beer together. So Carlsberg beer is exploring whether cans of beer can be made from paper. Using a thin plastic film to create an interior bladder protected by a wooden fiber, or paper, shell, two different versions were designed. One uses recycled plastic while the other uses a bio-based plastic like you’ve seen in the corn-based coke bottles. University researchers from the Technical university of Denmark played a part in the design, leading to the creation of a paper bottle company that is also working with Coca Cola, Absolut, and L’Oréal. The question remains as to whether consumers will accept these products.