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The Long Tail is a phrase coined by Chris Anderson, the Editor-in-Chief of Wired magazine, for the statistical distribution of sales observed by online businesses. In this talk he explores the economics of the long tail and shares his insight on the effects it might have on future business models. Chris discusses how distribution networks like Amazon, iTunes and Netflix have shown that the right side of the curve which forms millions of niches can be as big a market as the chart toppers.