According To Hickey

Web expert and Internet Entrepreneur Larry Ludwig offers actionable tips for improving your company's search engine results.  Content is a top priority and your web site's content needs to be unique, genuine and designed with your customer in mind.  Larry's SEO for Writers course is available to help your team improve the content of your web site and blog posts without the underlying technical infrastructure of the web site. It's important to start monitoring your web sites results and begin using tools like Google Analytics to gauge you current standing.  Quickly graduate to tools such as Ahrefs to further analyze your success as well as your position vs. your competition.  Larger organizations serious about search results and ad spend can leverage Woopra to fully optimize every touch point in your customer's experience.  Listen for more great tips on improving your company's Internet marketing strategy.