China Paradigms

Shimi Azar brought Spotad to China, a platform that simplifies mobile marketing. In this interview led by Matthieu David, we learn about Shimi's entrepreneurial story that started as a one-semester study abroad in Beijing and became an 8-year journey in China. Additionally, we get insight into digital advertising in China, tips and what to avoid. Highlights of this episode include: 4:00 Registering a company in China, opening a bank account, and everything an entrepreneur needs to know 8:50 Current size of the business and how it switched from a creative agency to a tech agency 15:00 Understanding demand-side platform, supply-side platform, and programmatic advertising 25:00 Story of having Ofo as a client 30:00 How ad platforms target users 38:15 Differences in China and the West in advertising 39:20 How to avoid fraud in China, including avoiding buying fake traffic 42:10 The pricing model of Spotad 45:00 Difference between Chinese and foreign clients 46:50 What is the minimum budget of programmatic advert