China Paradigms

Alvin Foo, Managing Director of Reprise Digital China, shares his knowledge on marketing in China including KOL marketing, using micro-influencers, SEO and SEM in China. In this interview with Matthieu David-Experton, he also goes in depth about the differences between Baidu and Google, what different roles they play and why search engines are struggling to stay relevant in China. Highlights of this episode including: 3:00 What is a network agency 6:40 Cases that demonstrate what silent marketing is 12:30 How to define an audience with precision 14:20 How to interact through Douyin 17:20 How to find the right KOLs in China 21:00 Using micro influencers in B2B marketing 27:30 SEO and SEM in China, are search engines dead? 31:00 Why the total number of websites is declining in China, and what this means for marketers 32:30 Can Baidu experience the same success as Google? 36:30 Secret predictions on Google's future, and how it will manage competition with Amazon 40:50 Where is Google strong in China? 46:00 How