China Paradigms

Adrien Fabry, serial entrepreneur and current general manager of Phoceis Agency in China, explain all the tips, tricks and insights of social commerce in China. In this interview conducted by Matthieu David, we learn not only about different Chinese social media platforms but also practical advice on budgeting, chat boxes, and teamwork. Highlights of this episode include: 3:11 Size of his business 5:45 The minimum budget to be active online in China is 60-100,000USD a year 12:00 WeChat's ecosystem in China 16:25 How do you configure a chatbox and what can it be used for? 21:15 Social commerce new platforms in China 23:45 Livestreaming in China, is it still hot for social commerce? 24:05 How to turn followers into sales 33:15 Minimum spending per day on advertising in China 39:40 How to initiate a creative campaign in China 47:15 Conversion rate during promotions in China 52:35 How Fabry stands out against the competition in China 56:00 Why make an entire team sales-oriented? 1:02:10 Why is it more difficult