China Paradigms

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun franchise CHEERS Wine in Beijing. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this episode include: 2:00 Size of CHEERS 6:20 Challenges faced in China, moving stores to shopping malls 11:00 How CHEERS keeps the prices in wine so affordable in China 13:20 How Claudia first analyzed the wine market in 2008, what she learned and how she applied it 17:00 How Claudia rebounded after having a factory burn down and how it was a fresh start to get youngsters in China interested in wine 19:00 How the first store achieved positive cash flow in only three weeks 21:30 Staying cash flow positive while opening up many more stores 24:40 What contracts are involved in franchises 29:15 Why some wine players in China fail 31:40 Training employees in China 40:00 How to integrate all of China'