China Paradigms

Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with Matthieu David-Experton about communicating online, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall. Highlights of this episode include: 4:16 Origins of Carlo’s speech that went viral through Weibo 9:27 What you have to do as a KOL after going viral 10:11 Opportunity from gaining fame/going viral in China 13:45 Support of Italian companies at the Italian Trade Agency 18:05 Italian Trade Agency’s online campaigning 23:55 Tools that work best for the Italian Trade Agency 28:04 Leveraging interaction offline to online 31:43 Handling the identity of a nation during promotions More about the Italian Trade Agency: https://www.ice.it/en/ ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support client