China Paradigms

Nicolas Jouvenceau, founder and CEO of PINK Diamonds Boutique, speaks with Matthieu David-Experton about the Chinese market for gemstones. In this episode, Nicolas tells us about the founding and focus of the company, the expense and demand of colored diamonds in China, and the differentiation between PINK and other big jewelry companies. Highlights of this episode include: 2:15 The story behind Nicolas’ coming to China 7:11 Expense of colored diamonds compared to colorless diamonds 9:49 PINK Diamonds Boutique’s activities 10:35 Customizing jewelry with PINK Diamonds Boutique’s diamonds and gems 13:22 How clients discover and interact with PINK Diamonds Boutique in China. 15:41 Defining the Chinese market for diamonds 21:25 How PINK Diamonds Boutique differentiates from big companies 25:48 Process of producing jewelry 27:42 The market in China for buying diamonds as investments 30:44 Nicolas’ experience with EO (entrepreneur’s organization) 34:03 How to scale networking 36:34 Why marketing is not m