China Paradigms

50: How to start a co-living apartment renting business in China

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Sinopsis

Shiny Cheng, CEO & Founder of Shinijia speaks with Matthieu David about the current situation of co-living apartments renting industry in China. In this episode, Shiny talks about the business model of the Shinijia business, the challenges it faces and also the future of the business Highlights of this episode: 1:45 What’s the size of the business 7:15 The business model of Shinijia 8:57 How much does the company charge for commissions from renters 10:50 What service does the company provide and its value proposition 13:35 How does the company get its clients 25:12 The breakdown of the function of the team 26:36 Challenges the company faces 30:50 What specific challenges does the company face in terms of regulations 37:58 How to learn from the failure at the beginning phase of the business 39:56 The functions of the first person the CEO hired 40:39 How does the CEO assess good management 43:43 How to build, define vision and culture 49:26 What kind of contract does the company sign with their clients 5