China Paradigms

54: Marketing French Wine and Cuisine in China

Informações:

Sinopsis

Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant and running wine business in China. In this episode, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. Highlights of this episode: 1:51 The size of the business 3:50 Charles Carrard’s personal career experience 8:23 The motivation of Charles Carrard to evolve so many businesses 9:53 What’s the main challenge of running restaurants 11:32 The challenges in the cost structure of running a restaurant 13:36 Is it difficult to follow the regulations as running a restaurant 16:19 How much did it cost to open a restaurant 18:00 How to attract people to the restaurant using the Internet and media 21:44 How to catch people’s eye when promoting a restaurant 23:42 Charles Carrard’s perspective of the current online and offline wine retail industry 30:48 What business format works the best for Cha