China Paradigms

Navin Williams, CEO of MobileMeasure speaks with Matthieu David about the technology and International research business in China. In this episode, Navin talks about the topic of “Technology enables research” and some specific cases of his clients. Also, the comparison of developing International research business in India and China. Highlights of this episode: 1:54 The size of the business 3:26 How does technology enable research 8:25 Why a big company would use MobileMeasure‘s technology rather than their own internal technology 12:00 How does the company’s solution leverage the market 18:00 The detailed explanation of company’s app 20:43 Has the company done anything with WeChat 25:23 The CMS system the company uses 27:20 Specific cases of clients 32:54 What is passive tracking and how does the company do with it 38:21 The gender proportion difference in India and China 40:00 Comparison of panels in India and China 45:00 Developing solutions in China is more efficient than in India 51:28 Trend of C