China Paradigms

Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and technology in China. In this episode, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames and introduces the loyalty program of the company. Highlights of this episode: 1:29 What’s the size of the company 3:38 Why do big companies need outside agencies to help them to use WeChat Platform 6:18 What frames and languages does the company use in China on WeChat mini programs 8:56 Where does the company apply their solutions to 10:38 What does the company do with UX and UI testing in the Chinese context 18:00 What’s the difference of the company’s UX and UI frames 19:40 The different segments the company has been working on and specific cases 21:10 The story of the mini games 22:57 The objective of the mini games 24:20 What’s the partnership 25:05 What has to be developed to adapt to a game on WeChat 26:38 The loyalty program