China Paradigms

Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about the Douyin marketing in China. In this episode, Fabian talks about what UPLAB does for influencers and how they find clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more. Highlights of this episode: 4:40 The size of UPLAB 8:38 What does the company do for the influencers 10:53 How did the company find its clients 19:50 What are the main functions of Douyin that brands can leverage and cases of successful companies 25:26 Is that a way that companies can convert views on Douyin to sales on T-mall to build stronger community 29:25 Successful examples of educational sectors on Douyin 32:42 How to stay up-to-date to know all the stories and how it works 34:30 What does it mean to “help Chinese influencer go out of China” 36:53 Who is paying the company? The clients or the influencers? More about UPLAB: https://uplab.asia ======================================================