China Paradigms

Jay Thornills and Charles Erickson, Co-Founder & Head of Product Development at Baopals, speaks with Matthieu David about how to provide a platform to give foreigners in China an easy and enjoyable way to shop on Taobao and Tmall. In this China business podcast, Jay and Charles talk about the business model of Baopals, the service it provides, how to manage the seasonality and more. Highlights of this China business podcast: 1:26 How many people are in the team 1:40 The story behind the company 5:26 The business model of Baopals 7:03 Does Baopals communicate transparently on 6% markup? 7:38 The service Baopals provides 11:55 Who is shopping on Baopals.com 17:28 How to manage the seasonality 22:50 The challenges Baopals has faced when working with Taobao sellers and peak seasonality 24:37 Does Baopals refund the commission when customers return products 26:23 The client-acquisition and the vision of the company 31:45 What does Baopals do on WeChat 33:47 What kind of software does Baopals use for mar