China Paradigms

75: Starting a QR code business in China and QR code marketing with QRzebra

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Sinopsis

Benjamin Claeys, CEO of QRzebra & Mentor of Lihaoma, speaks with Matthieu David about the QR code business in China. We learn how QRzebra works, marketing campaigns using QR codes that are sizable, how Benjamin get his website unblocked from WeChat and more! Highlights of this China business podcast: 4:48 What are the sizes of his two companies 6:56 How did Benjamin start his business 12:25 The reason Benjamin shut down his previous business Nono Muaks 14:17 What’s behind Lihaoma and what can you get from Lihaoma as clients 16:28 The types of games provided by the business 18:34 The disadvantage of developing a mini-program with WeChat 21:35 How did Benjamin get his website unblocked from WeChat 23:30 The specific cases of how QRzebra works 26:55 What can QRzebra get from the location information 29:09 Can QRzebra get more customer information when people scan 31:56 The successful cases of using QR code 32:46 Campaigns of using QR code became sizable 33:39 Two-year plan of QR code for shops 37:19 The