China Paradigms

Kimberly Ashton, Co-Founder at Yin Lifestyle & Sprout Lifestyle, speaks with Matthieu David-Experton about the healthy lifestyle business in China. We learn about Yin Lifestyle’s products, service, and its typical clients. She also mentions the certifications, technology in the nutrition industry and more. Highlights of this China business podcast: 2:19 The story of founding the Yin Lifestyle 5:20 What is Yin Lifestyle’s products and service 8:55 What are Yin Lifestyle’s typical clients 11:56 The different classes of Yin Lifestyle 13:33 What are the elements that Yin Lifestyle needs to correct customers’ diet 18:50 The certification and government regulations in the nutrition industry 23:50 The levels of certification for nutritionist 25:40 What technology is in the market to help people to get healthier 31:47 Is nutrition coaching industry organized well in China? 34:55 What does Kimberly think of special cooking space in the mall 40:00 Chef kitchens and sharing kitchen economy in China 43:53 What i