What Am I Doing?

Viv Yau is the co-founder of Manchester's first influencer marketing agency: Bee Influence. Starting in traditional advertising with TBWA\Manchester, Viv then became an early adopter of influencer marketing with her work at Gleam Futures (where Zoella is a client) before going it alone. How has influencer marketing grown over the years and where does Viv intend to take it?