Thought Starters

Wolff Olins' Robert Jones and Jon Alexander of the New Citizenship Project

Informações:

Sinopsis

For what seems like forever, we've been told we live in a “consumer society” – we are defined by how we spend, it is our most important expression of ourselves, our aspirations and our politics. And, while still a powerful concept, some have argued that we are sliding into a new era: a citizen society. Instead of simply a choice to purchase or not, we are feeling a greater power to influence through participation. We expect the brands we engage with to reflect our values – not just sell to us. Meet our speakers: Robert Jones, Head of New Thinking at Wolff Olins and Jon Alexander, founder of the New Citizen Project