Paurav Shukla On Marketing Management
Status (luxury) consumption among British and Indian consumers
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:00:00
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Sinopsis
Recently one of my research papers got published in the ‘International Marketing Review’. It focused on comparing the status consumption tendencies of British and Indian consumers. In this post, I shall focus on the findings of this study. Firstly, let me define what status consumption is and how it affects our behaviour? Researchers define status