New Books In Medicine

Kira Ganga Kieffer (Visiting Assistant Professor of Religious Studies, Wesleyan University; PhD, Boston University, 2023) studies contemporary American spiritualities, health, gender, and marketing. Her first book, a history of religion and vaccine skepticism, Unvaccinated Under God: Religion and Vaccine Hesitancy in Modern America (Princeton UP, 2026), is  forthcoming from Princeton University Press. She is the author of “Smelling Things: Essential Oils and Essentialism in Contemporary American Spirituality,” in Religion & American Culture (2021) and “Manifesting Millions: How Women’s Spiritual Entrepreneurship Genders Capitalism,” in Nova Religio (2020), which received the Thomas Robbins Award for Article of the Year. She has written for Religion & Politics, Los Angeles Times, The Washington Post, and Religion for Breakfast. Kieffer uses textual analysis of spiritual marketing materials to discover how consumer culture creates religious concepts within a secular context. Focused on spiritual items and pra