Mortgage Marketing Radio

In this episode, we're sharing a behind-the-scenes listen into our private community of Loan Officers. Every week we meet up for coaching, accountability, and developing our skills and mindset.Once per month, we bring in a special guest expert. This month our special guest is Instagram marketing expert Jen Herman, recognized as one of the top Instagram experts worldwide.Jen shares her insights on the importance of Reels, the latest changes to Instagram metrics, and how to leverage hashtags for both Instagram and Google search engine optimization (SEO).Learn why posting frequency, quality content, and specific hashtags can make all the difference in reaching your audience.Key Takeaways:Reels for Reach & Engagement:Short Reels (<30 seconds) are key for reaching new audiences, while longer ones engage current followers. Always include a headline or text in the first second to capture attention.New Instagram Metrics:Instagram now prioritizes views, but reach (unique viewers) is still th