Mortgage Marketing Radio

Double Your Realtor Referrals in 90 Days or Less. No Cold Calls, No Chasing, No Paying for Leads. See The Success Stories Here: https://goagentrx.com/ In this episode, Geoff Zimpfer sits down with mortgage influencer Theoni Rapo. She's a top-producing lender with over 238K followers and 2.8 million likes on TikTok. What's Inside: Theoni’s origin story: how she turned real estate knowledge into social media influence. Why TikTok became her #1 lead source, converting $20 million in closed loans in 2024. Theoni's “content sprints,” real-time content updates, and pinned posts that build her audience and close deals. How she shifted from a broad audience to niche advice, focusing on pre-approved, motivated buyers. Expert tips on systemizing lead capture: landing pages, booking flows, and repurpose tactics. The truth about “going viral”—why conversion systems matter more than views. ⏰ Timestamps ⏰ 00:00 The Journey Begins: Theoni's Origin Story 02:58] Harnessing Social Media: TikTok as a Business Tool 0