V.u.x. World

AI has moved from pilot projects to boardroom urgency. Companies feel the pressure to act, hire, and keep up. Many start with tools or chase a single unicorn hire. Chris Morrow, Founder of Digitalent, explains why this approach fails and why the real battle is for people who can drive transformation, culture change and long-term value. In this episode, Chris draws on two decades of experience in tech recruitment and his work with VC-backed startups, global enterprises, and governments. He breaks down why AI hiring is unlike any previous talent cycle. Roles are ill-defined, expectations are inflated, and the best candidates command eye-watering compensation, especially in the US. He describes the AI talent market as an arms race, with startups, big tech and even nations competing for the same small pool of elite engineers and researchers. The conversation goes beyond salaries and job titles. Chris shares what AI-ready companies do differently, why small proof-point projects matter more than grand 18-