Génération Do It Yourself

Retrouvez l'épisode en version française ici : https://www.gdiy.fr/podcast/jesper-brodin-vf/Most people see IKEA as a furniture retailer.They're not wrong, but they're missing half the story.IKEA is also one of the world's biggest food companies. They have a massive investment arm managing billions in renewable energy. And they’ve pulled off what everyone else says is impossible: growing while cutting emissions.Jesper Brodin is an IKEA man through and through.He knows it inside and out, every product line, every market, every challenge.At 26, he was the only person who applied to run IKEA Pakistan.Thirty years later, he's been leading the 40-billion-euro Swedish giant with 170,000 employees for eight years through a pandemic, geopolitical chaos, war, and hyperinflation.In 2020, IKEA wasn't selling online.Six weeks later, all stores had gone digital.A two-year plan compressed into 42 days. 55,000 days of closure worldwide and a turnover that fell by only 4%.The company even made a profit, to the point of repay