The Alcohol & Addiction Podcast

High performers think they should have everything handled — except this one thing. In this conversation, James Swanwick breaks down why entrepreneurs, executives, doctors, lawyers, investors, and other high achievers get trapped in alcohol-reliance… and why quitting feels harder for them than anyone else.   Here’s what you’ll hear in this episode:   • The hidden emotional drivers behind high achievers’ drinking — stress, regret, unmet expectations, and the belief “I should be further ahead by now” • Why willpower destroys long-term success, and James’ “flipperooni” method that rewires your desire at the root • How cultural conditioning, parents, celebrities, films, music and “smiling assassins” keep even intelligent people stuck • Why thinking about drinking (even when you’re not drinking) drains your cognitive bandwidth and hurts marriage, parenting, and business performance • The identity shift that terrifies high performers — and how James helps clients build a new SELF-led identity without alcohol • What