Spheres Sessions

'What creates this loyalty? It's not in the comparison...and we get the same four words, and it doesn't matter who we're speaking to or what we're speaking about. The response is the same."  - Fady Hanna   We hope you enjoy this weeks episode of Spheres Session! This week we are heading to Brisbane, Australia as we get the opportunity to hear the part number 1 of Fady Hanna's Ted Talk, "So, What Is It?" where he explains to us the in's and out's of what creates brand loyalty.