Passion Sundays Podcast

Word stylist Elizabeth Campbell says structured stories will not only entertain and educate, but convert as well.  Can the right words make a difference? Of course! They have an amazing power. Elizabeth Campbell has 16 years of experience as a journalist. She teaches clients how to convert their passion into compelling words that grow their business. 'It's just an explosion of passion for me'.   Elizabeth has been nicknamed 'The Word Stylist' as she loves the blend between writing and beauty. She says it's important to craft an experience for your audience. The best way to do so is through engaging and entertaining stories that are correctly structured. The right structure will keep people hooked from the headline until your call to action. You should 'inject your personality into it'.   Elizabeth thinks that a good writing piece is interesting until the end regardless of its word count. It also mixes emotion and entertainment with education: 'You got to pull out the heart strings. You got t