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Today's interview is with Alex Berman, chief marketing sumo at InspireBeats. Alex shares some great insights into how you can generate more leads and get more paying customers for your business. This is particularly relevant if you're in the B2B app space. Once you have prospects on the phone, it's relatively easy to make the sale. Getting them to agree to a phone call is the hard part, and Alex shares tons of great tips for doing that in this interview. Alex shares actionable tips on how to: Identify who your ideal target is. Finding who to contact & how to actually contact them. Moving from an email conversation to a phone call. Find new prospects efficiently. This is super important! If you've ever tried to do manual outreach you will understand how time consuming it can be. Avoid spamming by doing some research first. The discussion also dives into what a B2B sales process looks like compared to a B2C sales process & what you should expect. It really is vastly different and much longer