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This week in our mobile app business news roundup we discuss the gender gap in mobile game genres, Apple Pay, ad blocking, CPI data & much more. Here is the full list of topics we covered this week: Square, the mobile payment processor starts accepting Apple Pay. The new Apple Pay reader means retailers can accept Apple Pay payments from people on the go. http://venturebeat.com/2015/11/23/square-begins-rolling-out-its-apple-pay-reader/ In a closely related news item, Apple have announced that Apple Pay will be launching in China in February 2016. http://www.cnet.com/au/news/apple-pay-said-to-plan-launch-in-china-by-february/ New data highlights the gender split for mobile game genres. There weren't too many surprises here, but still some very interesting data on just how big the gender gap is for some genres. http://www.gamasutra.com/view/news/260116/New_data_highlights_gender_split_for_mobile_game_genres.php Latest Fiksu Data for October 2015 has been released. This month it highlights the continu