Smart Sales Pro Podcast With Michael Mason

Todays guest is Executive Director of the Institute for Excellence in Sales (IES) Fred Diamond.   Fred connects the top sales speakers, authors, and trainers in the world, such as Neil Rackham, Tom Snyder, Jill Konrath, and Mark Hunter, to sales leaders to conduct sales workshops to help selling professionals get more successful.     Key Takeaways:   The customer is in control more than ever before. The customer within minutes can find information in minutes.   The great sales reps…  Have a passion for their customers Understand what their customers are really trying to achieve Understand their customers business and bring them solutions to the problems they face   Get up early, eliminate excuses, work around obstacles and be committed to getting better.   2 types of sales pros: Those that continually improve This that think they are good enough   Fred Diamond Sales Tips: Always Be Learning Get better Work on your craft Put science behind it Be