Brand Spankin'

In Episode 008, Jason Hewitt shares the history and legends behind a luxury fashion house brand, as well as the story behind the world's most prominent coffee brand -- and a bonus of how that brand would never have been, not for the efforts of a small band of disgruntled farmers who inadvertently created a now world-famous marketplace from their innovations to sell directly to their market. Wrapping this episode up, Jason tells of the work he did with a client to transform an outdated, failing restaurant concept into a clean, vibrant, and retro-inspired brand and dining theme.  The recent results include an increase in revenues of more than 40%, and the illustrious award of the title of "Best Cheesesteak in Pennsylvania" in a USA Today® nationwide poll -- effectively becoming the best in the world, since the specialty sandwich is a regional favorite. For more information about your branding design or how to create and implement your most authentic brand, contact Jason Hewitt at jason@illustratabrands.com or