Adexchanger
Why CFOs Overlook Marketing’s True Impact
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:00:16
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Sinopsis
Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.
