Niche Pursuits Podcast

Want to hear how a first-time niche site builder is succeeding in the finance niche... in less than 24 months? Sammie Ellard King sits down with Niche Pursuits podcast host Jared to share his journey of building a personal finance brand. Sammie's background is in hospitality marketing, but when Covid hit, he had to reconsider his future. He took the opportunity to dive into online business and started developing a brand centered around his true passion. Sammie's approach goes beyond just building a website. Perhaps thanks to his traditional marketing background, he's building an entire ecosystem with a website, podcast, YouTube channel, and social media presence. He's choosing a long-term approach, aiming for a 5 to 10-year project. And Sammie's brand, Up the Gains, has already started to see success. The site has over 50,000 monthly visits, podcast sponsorship, and a growing YouTube channel. And today, he walks us through the process of how he's able to scale all of these simultaneously. User