Niche Pursuits Podcast

Nathan Gotch, founder of Gotch SEO and true thought leader in the space joins the Niche Pursuits podcast to share valuable tips on keyword research and content creation. He takes us through his entire journey. Starting with learning SEO back in 2011 building his own sites, to how he got clients, diversifying his income, and what he sees working today. And Nathan's insights are important for any site owner to take note of. His approach to keyword research is centered around driving revenue and providing valuable content to users. He recommends starting with transactional, bottom of the funnel topics that have high buyer intent or relevance to your core offer in your niche. And suggests researching keywords by looking at products being sold on platforms like Amazon to determine which ones generate the most money. If necessary, he recommends using keyword research tools to identify clustering opportunities and build a database of keywords. And offers a great criteria for prioritizing keywords base