On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

In this episode of On Brand: Taylor’s Version, we’re joined by Emily Campion — Henry B. Tippie Fellow and Associate Professor at the University of Iowa’s Tippie College of Business. Emily’s research explores how organizations hire and develop talent. But today, she’s here to talk about something decidedly more human: Taylor Swift’s relentless work ethic, authentic leadership, grit in the face of setbacks, and her ability to balance it all with self-care. What You’ll Learn in This Episode Why Taylor Swift is the ultimate case study in relentless work ethic and focus How authenticity fuels leadership and builds trust with fans — and employees What Taylor’s grit teaches us about resilience, reinvention, and leading through setbacks The role of self-care in sustaining high performance over the long haul Why leaders need to balance hustle with humanity Episode Chapters (00:00) Intro (02:15) “Taylor Inc.” and the ultimate one-person company (04:40) Emily Campion on studying work ethic and le