Ad Bro$

Send us a textWhen a brand decides to reinvent itself, the stakes couldn't be higher. From costly logo redesigns to complete identity overhauls, the Ad Bros unpack why some rebranding efforts crash and burn while others brilliantly revitalize companies.Blockbuster's cautionary tale stands as perhaps the most devastating example of rebranding failure. The video rental giant had the opportunity to acquire Netflix but couldn't envision streaming as the future of entertainment. This shortsightedness ultimately sealed their fate, demonstrating how refusing to adapt can lead to extinction in today's rapidly evolving marketplace.The guys dive deep into Tropicana's infamous 2009 minimalist packaging redesign that caused sales to plummet 20% - translating to roughly $140 million in losses. Similarly, Gap's 2010 logo change prompted such immediate backlash that they reverted to their original design within a week. These examples highlight a crucial rebranding principle: consumers develop d