Digital Oil And Gas

The petrochemical industry has traditionally been slow to adopt new technologies, often hindered by legacy systems, risk-averse cultures, and scattered data. However, as global competition and sustainability pressures mount, companies like Nova Chemicals are turning to digital transformation to drive operational efficiency and sustainability. Nova Chemicals recognized the untapped potential in its decades of operational data and began its digital journey with a bold vision. By leveraging advanced tools, such as AI-driven predictive maintenance, the company has revolutionized its approach to reliability, maintenance, and operational performance. NovaChem’s strategy involved carefully piloting digital solutions on redundant equipment to mitigate risks and build confidence, leading to transformative value—four times the initially estimated impact. In this episode, I speak with Ahmed Musa, Digital Transformation Leader at Nova Chemicals, who shares insights into how the company has structured its digital initiati