Marketing Today With Alan Hart

Shiri Hellmann is the VP of Global Brand Communications at Fiverr, with extensive experience in brand building, e-commerce, and consumer goods. Her diverse career began on the agency side before transitioning to the client side, where she led marketing communications for Bezeq International, Israel's largest telecommunications company, handling both B2B and B2C services. She later served as Head of Global Marketing Communication at SodaStream, overseeing campaigns in over 42 countries. Shiri then became VP of Marketing for SodaStream in the US, spearheading the brand's first Super Bowl ad. After returning to Israel, she freelanced with startups, focusing on brand strategy, research, and campaign execution. Shiri began using Fiverr in her freelance work and has since joined the Fiverr team as VP of Global Brand Communications. Fiverr is an online marketplace created to revolutionize the way the world collaborates by democratizing access to talent. Today, it is the largest marketplace of its kind, connecti