Digital Oil And Gas

Digital entrepreneurs face many worrisome perils, and oil and gas poses its own unique set. In my view, the single greatest challenge facing technology companies when dealing with oil and gas is the lack of a clear pathway from the outset of the relationship to scaling up or gaining an enterprise commitment to adoption. The level of fragmentation of decision making inside oil and gas means that a lot of managers get to weigh in on technology that might impact their unit. But for the technology company, that fragmentation also translates into heroically long decision cycles, long waits between meetings, and time spent unproductively helping decision makers get to a decision. Slow cash payment cycles hurt the economics. Change management isn't seen as valuable. The industry shies away from any publicity, even the positive kind that helps digital innovators. It's all about the culture.  Additional Tools & Resources: