The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

In this episode we’re going to be talking about how to increase conversions using smart website design. Joining me to share his expertise is Keith Burnson of the digital studio called Sister Agency.Keith and his team recently completed an overhaul and redesign of my website, RickMulready.com, which was the original website I had since starting my business. To be honest, it was an embarrassing site and it was time to take things to the next level One big thing I was embarrassed about, which you’ll hear about today, was the long load time of 13 seconds per page previously on the website. We wanted to design a faster site that was easy to use for finding content, and one that really focused on conversion.A high-performing site is not only critical for Google and search rankings, but it’s needed for the success of your Facebook advertising. A bad user experience will cause visitors to click the back button, which can hurt your relevance score with Facebook, increase the cost of your ads, and more.Keith and I will